Despite deriving a majority of sales from Instagram, Peter Thomas Roth had never used Instagram Stories. I was tasked with pitching and executing the first official look and feel for the brand in this new channel. Here’s what I came up with.
Despite deriving a majority of sales from Instagram, Peter Thomas Roth had never used Instagram Stories. I was tasked with pitching and executing the first official look and feel for the brand in this new channel. Here’s what I came up with.
